At Procter & Gamble’s AMA Distributor Operations Leadership Forum in Singapore (Sept 26, 2025), our CEO joined leaders from Microsoft and Meta—and showed a live AI Sales Agent that sells, cross-sells, and closes in under 3 minutes.
4 min read
If you’re wondering whether large consumer goods companies are moving on Agentic AI—the answer is yes. At P&G AMA DOLF 2025, our CEO was invited to speak on ‘AI in Action: The New Frontier of Go-To-Market’, alongside Damien Veilleroy (Microsoft), Pradeep Ramarathnam (Meta), and Mehdi Bensaid (Vice President, P&G Gulf) as moderator. The room was filled with the AMA region’s top distributor partners—exactly the operators who live the realities of Sales & RTM every day.
We tackled three questions every Sales & GTM leader is asking:
Will human sellers be replaced by AI?
What becomes the new role of sales reps with AI?
How can AI agents scale the best-in-class seller behavior across thousands of calls?
The highlight: a live demo of SCAI—SalesCode.ai’s AI Sales Agent—placing a real retail call and completing the sale end-to-end.
In a single ~3-minute conversation, SCAI:
Recommends the right cross-sell—personalized to the specific store.
Upsells with the most relevant promo—personalized to the call context.
Pitches premium & new products like a pro—personalized to the outlet.
All of this without hard-selling, and with the operational advantages you expect from software: no absenteeism, no attrition, no vacant beats.
The audience reaction from sales leaders and distributor partners was immediate and enthusiastic—testament to the AMA region’s bias for innovation.
“SCAI became an instant hit with the audience.”
(Special thanks to moderator Mehdi Bensaid and to Barkha Kukreja for orchestrating a fantastic forum.)
Autonomous, outcome-focused calls: SCAI doesn’t just converse; it takes orders, improves basket value, and drives distribution.
Per-store intelligence: Uses each outlet’s history, preferences, cycles, and local promo logic for hyper-personalized recommendations.
System-ready: Designed to plug into your eB2B, DMS, and pricing/scheme engines, so orders and incentives stay compliant and reconcilable.
Managerial control: Guardrails, scripts, A/B prompts, languages, and compliance logging—built for enterprise scale and auditability.
Leaders aren’t asking if; they’re deciding where to deploy first:
Absenteeism recovery (beats not covered),
New product pushes (speed to distribution),
Cross-sell uplift in under-penetrated stores, and
Behavioral re-engagement to lift eB2B adoption.
The playbook is simple: start with a narrow, high-ROI objective, measure deltas vs. control, and scale.
From your existing data: past orders, schemes, product masters, and outlet metadata. It learns patterns and optimizes next-best-actions per call.
No. It augments them—covering missed beats, driving product pushes, and handling scale tasks so humans focus on high-value relationships.
Voice calls and WhatsApp today; multi-language support is available and configurable per market.
Policy guardrails, approved prompts/scripts, audit logs, and integration to official pricing/promos keep conversations compliant and traceable.
Scoping is typically measured in weeks—focused on data readiness and guardrails. We start small, measure uplift, then scale.
Targets are set per use case (e.g., absenteeism recovery, cross-sell uplift, eB2B re-engagement). We measure deltas rigorously and scale what works.
