SalesCode.ai is proud to present the Global Excellence Award for Next-Gen Sales to the Hindustan Coca-Cola Beverages (HCCB) team for creating a global benchmark in eB2B execution through CokeBuddy.
Led by Juan Pablo Rodriguez Trovato, HCCB transformed CokeBuddy into one of the most significant eB2B implementations in the CPG industry.
A Global Benchmark for eB2B Scale
While many CPG companies have struggled to scale eB2B platforms, HCCB demonstrated what focused leadership and disciplined execution can achieve. CokeBuddy delivered: Implementation in just 90 days 500,000+ users in under 12 months Strong monthly active-user adoption A high contribution to business from eB2B A significant share of self-orders Business impact across average order value, lines per order, focus-product distribution, and overall distribution The speed and scale of the implementation established a new benchmark for digital retailer engagement and Route-to-Market transformation.
Creating a Global Playbook for Next-Gen Sales
The success of HCCB has created a global playbook for implementing eB2B at scale. Across our work with CPG organisations, one factor consistently determines whether transformation succeeds: the vision and commitment of leadership. Juan Pablo Rodriguez Trovato’s focus and execution played an instrumental role in shaping HCCB’s next-generation sales journey. The sales, IT, and digital teams then brought that vision to life through remarkable execution.
Recognising the HCCB Team
We would like to thank Juan Pablo Rodriguez Trovato, CEO of HCCB, and Sanket Ray, President, Coca-Cola India and Southwest Asia, for making SalesCode.ai part of their vision and partnership. Heartfelt congratulations to the HCCB leadership and execution teams for building CokeBuddy at unprecedented speed and scale, including: Ashley D’Souza, Sunil Lobo, Ambuj Singh, Yoginder Grewal, Rakshith Sharma, Vijay Prabhala, and Latesh Gyanchandani. The Global Excellence Award celebrates not only the technology behind CokeBuddy, but also the leadership, collaboration, and execution that made it successful. Congratulations to the entire Coca-Cola HCCB team for setting a new global standard for eB2B and next-generation sale
