SalesCode.ai was delighted to host the leadership team from Havells India — one of India's largest consumer-electricals and durables brands — for an immersive session at the SalesCode.ai Experience Center, including Pramod Mundra, President & CIO, and Amit Mehrotra, AVP Sales. Over two and a half hours, the team walked the full arc of how sales has evolved, and where AI is taking it next.
The visit brought together deep category expertise from Havells and SalesCode.ai's vision for AI-native Route-to-Market, with a shared question at the centre: what does the field force of the next decade actually look like?
From 30 years of sales to "The End of SFA"
The tour opens on a timeline — the history of sales, from paper ledgers to the first Sales Force Automation apps. It's a deliberate build-up. Visitors recognise every familiar tool along the wall, and then the room shifts and a single screen declares "The End of SFA."
The argument is pointed: for three decades, automation has been brilliant at capturing data for the manager, and almost silent on the one thing that matters to the rep — selling more in the next store. That framing clearly landed. As Pramod Mundra reflected at the close of the visit:
"Very, very impressed by the way you've depicted the journey and how you're proving the point that this is really the end of SFA. We see a lot of synergies that we can really leverage here."
— Pramod Mundra, President & CIO, Havells India
The heart of it: intelligence built for the field
Beyond the timeline, the Experience Center lays out what "AI-native" actually means for a field force — reframing the day from "report where you went" to "here's the next best action in this store, today." For a brand like Havells, with high-value SKUs, a vast dealer and retail network, and shelves where display decides the sale, the relevance is immediate. This is the operating reality of consumer electronics and durables, seen through an AI-native lens.
Where the next generation is clearly visible
The tour culminates on the Sales Impact Dashboard — targets, tasks and recovered sales brought together in one view. It's where the abstract idea of "AI in sales" becomes something you can point at. Amit Mehrotra summed up what the two and a half hours had made tangible:
"Story well depicted — the journey of the entire sales, how it operates. And the core of the next generation that we're talking about, the AI, is very well seen in the Experience Center."
— Amit Mehrotra, AVP Sales, Havells India
Building the future together
Visits like this create valuable space to exchange ideas, explore emerging technology, and shape the next generation of sales execution. We thank Pramod Mundra, Amit Mehrotra and the Havells India team for spending time at the SalesCode.ai Experience Center — and for a conversation that pointed clearly toward the synergies ahead.
Why consumer-electronics brands can't wait to modernize
The visit kept circling one truth: in electronics and durables, the cost of an old field model is uniquely high. One SKU can carry the margin of a whole basket elsewhere — so every empty shelf slot and every skipped visit is disproportionately expensive.
Sources: IHL Group; Retail Dive; Salesforce Consumer Goods Leaders survey, 2025.
Three pressures make the case sharpest in electronics:
The shift the Experience Center makes concrete:
Generic "sell more" targets
Shelf audited monthly, if at all
Missed visit = lost store
New reps take months to ramp
A KPI target per store, per rep
Shelf scored every visit by vision AI
Sales agent still takes the order
Coach agent ramps reps from day one
The takeaway from the room was simple: the leak isn't in the strategy — it's on the shelf and in the visits that never happen. Modernizing the field force is how electronics brands close it.
About SalesCode.ai
SalesCode.ai is an AI-native Route-to-Market (RTM) platform helping FMCG, CPG and consumer-durables companies transform sales through Sales Force Automation (SFA), AI-powered eB2B, retail execution, Distribution Management (DMS), and intelligent automation. Today, SalesCode.ai partners with 65+ leading brands across 18+ countries — including Havells — enabling smarter, AI-driven sales operations with a guaranteed minimum 3% sales uplift.
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