Pladis India had no SFA. With SalesCode NextGen SFA it digitised its field sales, grew active outlets 7.2x and monthly orders 1.67x, with 81% of users active every month.
Updated October 2026
SFA software for FMCG is a mobile and web platform that digitises field sales: reps book orders at the outlet, and the business sees every order in one place. Most FMCG companies buying it are replacing an old app. Pladis India, the company behind McVitie's biscuits in India, had no SFA at all.
This is how Pladis went from nothing to NextGen SFA, with 81% of its users active every month.
The problem: Pladis India had no SFA
Pladis was in hyper-growth with no system for its field force. No digital order booking, no single view of orders and no SKU by store by rep visibility.
“Key takeaway: Pladis did not need a complex system. It needed every order booked digitally, at the outlet, from day one.”
The digitisation: from no SFA to NextGen SFA
Pladis digitised its field sales in one step with SalesCode NextGen SFA. Every gap was closed.
The results at a glance
How does a Pladis rep book an order?
Sales force automation at Pladis is simple: each rep books every order in one app, at the outlet. Here is how one order flows on NextGen SFA.
How fast did the rollout scale?
“"Seamless and smooth experience with SalesCode." Anish Chadha, National Sales Development Manager, Pladis India”
What results did Pladis see?
Active outlets grew 7.2x
Monthly orders grew 1.67x
Every order, visible by SKU, store and rep
For secondary sales tracking in FMCG, this is the real change: every order is captured at the outlet and visible by SKU, store and rep on NextGen SFA.
“Key takeaway: From no SFA to NextGen SFA, Pladis grew active outlets 7.2x and monthly orders 1.67x, with 81% of users active every month.”
How to choose SFA software for FMCG: 6 lessons from Pladis
Pladis put these lessons to work on NextGen SFA, part of SalesCode's sales and distribution platform for CPG and FMCG companies.
Frequently asked questions
What is SFA software for FMCG?
A mobile and web platform that digitises field sales, so reps book orders at the outlet and the business sees every order in one place. Pladis India runs SalesCode NextGen SFA across its field force, with 81% of users active in August 2026.
What is sales force automation?
Field sales software that moves order booking onto a mobile app, so every order is captured at the outlet. On NextGen SFA, Pladis reps book their orders digitally.
Can an FMCG company go straight from no SFA to digital order booking?
Yes. Pladis India had no SFA, went live on NextGen SFA in 2024 and has since grown active outlets 7.2x, with 81% of users active every month.
What results can FMCG companies expect from SFA software?
It depends on the starting point. Pladis India grew monthly orders 1.67x on NextGen SFA, with 81% of its users active in August 2026.
How does SFA software help with secondary sales tracking in FMCG?
It captures every order at the outlet, so brands see secondary sales by SKU, store and rep. Pladis now captures its field orders digitally, in one place.
Want Pladis-level results from your first SFA?
See how NextGen SFA digitises order booking for every rep, from day one. Book a demo.
