SalesCode Presents Global Excellence Award for NextGen Sales to ITC Team !!

It seems almost unreal when I look back on the journey of our partnership with India’s largest CPG company ITC Limited.

Back in 2016, we created a Retailer App and partnered with ITC. It was probably the first eB2B platform in the world.

There was no reference product. The use case was not well understood by the industry. Even the term eB2B had not arrived then.

The ITC leadership team was betting on the future, with a clear vision and conviction that connecting with retailers for real-time transactions and engagement will create a huge value.

Over the last 7 years, ITC has created one of the biggest Sales & RTM innovations of our times with #Unnati, led by the vision of Sandeep Sule and Sachin Sahay, and extraordinary execution by the TM&D leadership and execution teams.

SalesCode.ai takes the opportunity to celebrate and honour this industry-defining innovation executed at scale, by awarding the ” ” ITC Limited.

#Unnati has demonstrated business impact at scale with 800K+ Users, 20%+ business contributions and significant impact across key KPIs including SKU distribution increase, focus product distribution increase, and recovery of Sales loss due to sales rep absenteeism and attrition.

We would like to Congratulate and thank the Divisional Chief Executive – TM&D , ITC Limited, Sandeep Sule, Executive VP, Sales Operations at ITC Limited, Sachin Sahay, and the entire ITC team for their leadership and remarkable execution Zeeshan Mohammed Animesh Kishore Himavan Singh Dahiya Vinod Singh Deblina Mitra




About SalesCode CXO Conclave: We are proud to share that the SalesCode CXO Conclave brought together 150+ Industry leaders and experts, making it the biggest congregation of CEOs, CXOs and Sales and IT leaders from the Consumer Goods Industry.

Also, we’re excited to share with you the highlights video and album:

  • SalesCode CXO Conclave VideoTrailer, capturing the highlights of the day.
  • Photo Album here.

Founded in 2014, SalesCode.ai is the world’s first intelligent RTM platform for CPG sales.

SalesCode’s Mission

To reinvent every sales and RTM process and automation, invented in the last 30 years, with AI and eB2B, for guaranteed sales uplift!!

SalesCode’s Scale

We work with 65+ top CPG brands, including industry leaders like Coca-Cola, ITC Limited, Mondelez International, MARS, Perfetti Van Melle, P&G, PepsiCo, Johnson & Johnson, and numerous others. Our user base spans 2M+ users across 18+ countries, and we’ve successfully facilitated over 1 billion transactions on our platforms. Welcome to SalesCode.ai!

Learn more about our offerings:

1) Homepage

2) AI for SFA

3) AI powered eB2B

4) For more updates follow us on LinkedIn

Comprehensive 4-5 hours Workshop on the “New Role of People in Sales with Al and Digital RTM”. Topics covered:

  • Al and eB2B Case Studies
  • Best Practices, Insights, and our learnings while working with top global CPG companies
  • Overview of next generation technologies in Sales & RTM

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