We reinvented SFA/DMS

Salescode.ai is an AI Native sales and distribution platform for CPG and FMCG companies, covering the complete route to market from brand to distributor to retailer.

The platform includes AI Native SFA, DMS, eB2B, Image Recognition and AI agents for sales, coaching, analytics and promotions. It helps sales teams set better targets, identify outlet-level opportunities, automate distributor operations and personalise retailer ordering.

Salescode.ai serves 85+ CPG brands across 25+ countries, with 3M+ active users and 1B+ monthly transactions.

An AI Native sales platform has AI built into the core of how sales work, rather than added as a separate feature.

It continuously uses sales and distribution data to predict demand, recommend actions, set targets, identify stock-out risks and automate decisions across field sales, distributors and retailers.

For Salescode.ai, this also enables 5X faster integrations and 10X faster augmentation, so the platform can adapt and scale faster.

Traditional sales automation primarily records activities such as visits, orders and execution. Salescode.ai uses AI to recommend what should happen next and help execute it.

It can generate rep targets and store-level tasks, predict retailer order baskets, identify execution gaps from shelf images and use AI agents to recover orders when reps are unavailable.

Because SFA, DMS, eB2B and AI agents work on the same platform, insights can translate into immediate sales actions across the route to market.

Salescode.ai is built for CPG and FMCG companies that sell through distributors, field sales teams and retail stores.

It supports regional and global brands across categories such as beverages, snacks, dairy, confectionery, personal care, staples, frozen foods and OTC, across general trade, modern trade and rural markets.

Today, 85+ CPG brands across 25+ countries use the platform.

Salescode.ai offers 24 AI Native solutions across the route to market.

Core solutions include AI Native SFA, DMS and eB2B, along with Supervisor and Manager Apps, Image Recognition and AI agents such as AI Sales Agent, AI Sales Coach, AI Analyst and AI Promo Co-Pilot.

The platform also includes Target, Task and Promo Engines, sales incentives, payments, digital wallet and other capabilities that can be added based on business requirements.

Salescode.ai uses AI to identify and act on sales opportunities at the rep, outlet and SKU level.
It generates personalised targets and tasks, predicts retailer order baskets, recommends Cross-Sell and Recover opportunities, identifies stock-out risks and converts retail execution gaps into actions. AI agents can also recover sales from absent reps and underserved stores.

Salescode.ai contractually guarantees a minimum 3% sales uplift, with overall platform impact ranging from 6% to 15%.