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SalesCode.ai launched SalesCode SCAI, the AI-Native Platform for everything in Sales and RTM, at India Food Forum 2026 in Mumbai. 25+ AI-Native products. 12+ AI Agents. One access.
Every Sales and RTM automation built over the last 30 years is being reinvented.
Not planned. Not promised. Not a vision for 2027 or 2030.
Live. Working at scale. Driving impact.
On 22 and 23 September 2026, at the 19th edition of India Food Forum (India's largest B2B food and grocery event, with 3,000+ attendees, 500+ brands and 300+ industry experts at the Jio World Convention Centre, Mumbai), SalesCode.ai launched SalesCode SCAI. The AI-Native Platform for everything in Sales and RTM.
SFA. DMS. eB2B. Image Recognition. Trade Promotions. Route Planning. Forecasting. ARS. And everything you need in Sales and RTM. All AI-Native. One access.
This is not a new feature. This is not an upgrade to an existing product. This is SFA and DMS reinvented with AI and Agents, from the ground up.
What Is SalesCode SCAI?
SalesCode SCAI is the AI-Native Platform for everything in Sales and Route-to-Market.
Not AI-Powered. AI-Native. There is a difference, and it matters more than any other word in this category right now.
AI-Powered means intelligence added on top of a legacy system. A dashboard with a smarter chart. An alert that fires when a threshold is crossed. A report your team still has to read, interpret and act on.
AI-Native means the intelligence is the foundation. Every module, every workflow, every interaction is built from the ground up with AI and Agents at the core. The system does not wait for a human to read a report and decide what to do. The Agent reads it. The Agent decides. The Agent acts.
Agents Act. Agents Decide. Agents Build. Agents Operate.
SalesCode SCAI is 25+ AI-Native products. 12+ AI Agents. One platform. One access. And it is ready for super quick-deployment: not a six-month implementation, not a pilot that takes a year to go live.
Intelligence → Action → Impact. This Is What That Means in the Field.
Our Co-Founder and CEO Ranjeet Kumar put one framework on stage at India Food Forum 2026 in his keynote, CXO Playbook for Agentic AI: From Intelligence to Action. It is three words that describe a complete reinvention of how Sales and RTM operate.
Intelligence → Action → Impact.
The old model: AI surfaces an insight. A human reads it, makes a call, follows up in three days, logs it, maybe acts on it. The insight is already stale. The moment is already lost.
The SCAI model: the AI Agent surfaces the insight and acts on it, in the same moment. The Agent calls the distributor when stock drops. The Agent reminds the retailer about the payment on the due date and collects it. The Agent coaches the new joiner on the beat. The Agent handles the retailer order on WhatsApp at 11pm when no rep is available. The Agent enrols the outlet in the promotion without anyone picking up a phone.
Intelligence does not stop at the dashboard. It moves all the way to Impact.
The keynote closed with The CXO Playbook for Agentic AI: vendor-neutral, and built to be used against any vendor, including us. Its one-line test for telling automation from an agent: automation runs the steps you wrote; an agent reaches the goal you set.
This is what Agentic AI for CPG sales actually looks like. Not as a concept, not in a demo environment, but live in the market across 65+ global brands in 18+ countries, 3M+ users and 1B+ transactions.
Everything You Need in Sales and RTM. All AI-Native.
This is the full scope of what SalesCode SCAI delivers today, ready for super quick-deployment.
SFA. Reinvented with AI and Agents.
Not a mobile order-booking app. Not an upgraded beat plan tool. Your SFA rebuilt as an AI-Native system where every rep visit is guided in real time: right products, right store, right action. The AI Sales Agent covers absenteeism, vacant positions and daily visit loss by calling outlets directly, taking orders, coaching reps and handling promotions. 3x more outlets. 10x efficiency. Guaranteed 5 to 18% sales uplift per store.
DMS. Reinvented with AI and Agents.
Not a distributor portal. An AI-Native system where the Agent manages your entire distributor ecosystem: secondary sales visibility, stock monitoring, payment reminders, order automation and real-time escalation, without a single manual follow-up from your team.
eB2B. Reinvented with AI and Agents.
No app required. The retailer orders through a voice conversation, a voice note on WhatsApp, or a handwritten note photographed on WhatsApp, and the AI Agent handles the entire transaction. ML-based demand prediction. Hyper-personalised assortment. One-click ordering. 24/7.
Image Recognition. AI-Native. SCAI Vision.
The world's first AI-Native image recognition for retail execution. No 6 to 8 week setup. No endless image training. No unaffordable cost structure for traditional trade. Planogram compliance. OSA tracking. Share of shelf. From day one.
Trade Promotions. AI-Native.
Design, execute and track promotions with AI-driven targeting and retailer-level personalisation. SCAI Agents enrol outlets, confirm participation and follow up, without a separate promo management system or a manual call list.
Route Planning. AI-Native.
Dynamic, intelligent route optimisation. Outlet potential, visit frequency, sales history and real-time conditions are all factored in automatically. Reps cover more ground. Less time in the van. More time in the outlet.
Demand Forecasting and ARS. AI-Native.
ML-based demand signals flow from the outlet to the distributor to the brand. Automatic replenishment scheduling. Out-of-stock losses minimised without anyone running a Monday morning forecast review.
And everything else you need in Sales and RTM. All AI-Native. One access.
SFA and DMS Reinvented: What Changed at India Food Forum 2026
At our India Food Forum 2026 booth, we did something no FMCG sales tech company has done on an event floor before.
We did not show slides. We did not run a pre-built demo.
We asked every CPG leader who walked in for one thing: their company URL.
In minutes, SalesCode SCAI generated a fully configured, AI-Native Sales and RTM environment built for their business, their products, their geography and their sales motion. Live. In front of them.
The reaction, every time, was the same.
Leaders who had spent months evaluating SFA and DMS platforms, comparing feature lists and sitting through vendor presentations, stopped and said: this is different.
Because it is.
An AI-Native platform for FMCG sales does not ask you to imagine what it will do for your business. It shows you. And what it shows you is live, working and ready for super quick-deployment.
That is the new bar. And it is the bar every FMCG brand should be holding their Sales and RTM technology to.
Why Every FMCG Brand Needs an AI-Native Route-to-Market Strategy Now
India Food Forum 2026 was built around one defining question: how do you scale without losing execution quality?
India's FMCG market runs on 13M+ retail outlets. Modern trade is less than 10% of grocery sales. The rest is general trade (kiranas, semi-urban markets, rural distribution networks), where the rep visit is the brand's only reliable touchpoint.
- When that rep is absent, the brand loses.
- When the rep is new and undertrained, the brand loses.
- When the distributor doesn't reorder on time, the brand loses.
- When the retailer doesn't know about the promotion, the brand loses.
The traditional answer (hire more people, build a bigger SFA rollout, add another DMS module) has a ceiling. And most brands are already at it.
The AI-Native route-to-market strategy that SalesCode SCAI enables breaks through that ceiling. One platform. One access. The Agent handles the rep's gaps, the distributor's follow-ups and the retailer's orders, simultaneously, 24/7, with no attrition, no bad days and no territories left uncovered.
Intelligence → Action → Impact. Not on a slide. In the market.
25+ AI-Native Products. 12+ AI Agents. One Access. What That Means for You.
Every Sales and RTM automation built over the last 30 years is reinvented with SalesCode SCAI. Let that land for a moment.
SFA was invented to digitise the rep visit. SCAI reinvents it so an Agent augments or replaces that visit when no rep is available.
DMS was invented to give brands distributor visibility. SCAI reinvents it so an Agent acts on that visibility, automatically and in real time.
eB2B was invented to give retailers a digital ordering channel. SCAI reinvents it so retailers don't need a channel at all. The Agent comes to them, on WhatsApp, in their language, at any hour.
Image recognition was invented to audit the shelf. SCAI Vision reinvents it so any rep, on any beat, can run a full planogram compliance check without setup, training or a prohibitive cost per store.
25+ AI-Native products. 12+ AI Agents. One platform. One access.
SFA. DMS. eB2B. Image Recognition. Trade Promotions. Route Planning. Forecasting. ARS. And everything you need in Sales and RTM.
This is not a concept. This is not a conversation and a vision for 2030.
Live. Working at scale. Driving impact.
What's Next: SCAI on the Road
India Food Forum 2026 was the launch. The roadshow continues.
SalesCode SCAI is already live across 65+ global brands, 18+ countries, 3M+ users and 1B+ transactions. The AI Agents are in production today: calling distributors, taking retailer orders, coaching reps and collecting payments.
Next stops: New Delhi on 26 September at the CIO Club Annual Event. Then the Agentic AI CXO Roadshow in Manila, Riyadh, Thailand and 10+ cities through October and November.
If you are evaluating your SFA, your DMS, your eB2B, your image recognition or your trade promotions stack, and you want to see what an AI-Native platform for everything in Sales and RTM actually looks like for your business:
Bring your company URL. We will build your AI-Native Sales and RTM environment in minutes.
SalesCode SCAI: The AI-Native Platform for Everything in Sales and RTM
25+ AI-Native Products. 12+ AI Agents. One Access.
SFA. DMS. eB2B. Image Recognition. Trade Promotions. Route Planning. Forecasting. ARS.
Live. Working at scale. Driving impact. Ready for super quick-deployment.
