SAUDI ARABIA

Salescode deploys its complete AI-native route-to-market platform in Saudi Arabia, covering every layer from brand to distributor to retailer in one integrated system. CPG and FMCG companies in the Kingdom have access to the full product suite:

AI Native SFA: Six AI agents generate hyper-personalised targets, tasks, coaching, and outlet opportunities for every sales rep on every store visit. Trained on 28+ KPIs across 375+ scenarios, the platform guides every field rep to the next best action and guarantees a 5% to 18% sales uplift per store, with a 110% refund clause if the target is not met.

AI Native DMS: The world's first AI-powered distributor management system. AI/ML-based primary and secondary order prediction, load-out recommendations, credit scorecards, and recovery alerts eliminate the inefficiencies of traditional DMS, with new-age UI/UX that removes the need for a DMS operator altogether.

AI Native eB2B: The only full-service SaaS platform that guarantees a 3% to 5% sales uplift for retailers and wholesalers. The AI/ML engine drives focus product distribution, higher average order value, and daily sales-loss recovery, with search, text, and voice ordering across WhatsApp, PWA, and app.

AI Native Image Recognition (IR): On-device shelf intelligence for modern trade, general trade, and eB2B, tracking share of shelf, planogram compliance, and outlet execution in real time.

SCAI the AI Sales Agent: The world's first AI sales agent that talks like a human, makes and receives sales calls, takes orders, enrols retailers in promotions, onboards new sales reps, and delivers 24x7 expert assistance across WhatsApp, SFA, DMS, and eB2B apps.

All products run with a native Arabic language experience and are 100% ZATCA-compliant for the Kingdom.

Yes. Salescode is 100% compliant with Saudi Arabia's ZATCA e-invoicing and reporting guidelines. Every invoice raised through the field sales, distributor management, or eB2B ordering workflow follows the required clearance format and reporting flow, so KSA operations stay fully audit-ready without additional manual intervention or a separate compliance layer.
Compliance is built directly into the platform rather than added as an afterthought, which means it holds as your business scales across distributor tiers, regions, and sales channels in the Kingdom. For CPG and FMCG companies running high-volume field and distributor operations, this is a significant operational advantage: your ZATCA obligations are met automatically at the transaction level, from field invoicing through to distributor billing and retailer ordering, without putting extra burden on your finance or IT teams.

Yes. Salescode operates a dedicated Middle East support centre with 25+ team members working in the same time zone as your Saudi teams. Field reps, supervisors, and head office leadership get help during their own working hours, in their own language, without waiting for overnight responses from a distant support desk.
The team brings direct, on-the-ground experience of Gulf route-to-market structures, trade dynamics, and multi-language field operations. Salescode's KSA presence includes market visits to clients such as GCCB (Gulf Coca-Cola Beverages) and Alsafi Danone, with a field research capability that documents how Saudi CPG distribution actually works at the store level, from hypermarkets to baqalas. The platform supports Arabic, English, Urdu, Hindi, Tagalog, and other languages, so both Arabic-native field reps and expatriate sales teams in the Kingdom work in their own preferred language while head office sees one consolidated reporting view.

Yes. Salescode is purpose-built for the full Saudi retail mix, and every product in the platform is designed to work across both channels without compromise. For modern trade, AI Native Image Recognition tracks share of shelf, planogram compliance, and on-shelf availability in real time, giving the brand team visibility that manual audits cannot match. AI Native SFA guides reps through structured, AI-generated tasks tuned to the specific KPIs of each modern trade account.
For general trade and neighbourhood baqalas, which contribute the majority of volume for most FMCG categories in Saudi Arabia, Salescode's AI Native SFA provides hyper-personalised store-level tasks for every visit, and AI Native eB2B and SCAI the AI Sales Agent enable retailers to place orders and engage with the brand through WhatsApp, Messenger, and Telegram without needing a smartphone app or formal onboarding. CPG companies lose 5% to 18% of revenue annually due to sales and RTM inefficiencies in these channels. Salescode's AI agents recover that loss by covering visits that reps miss due to absenteeism (8% to 10% daily) and vacant positions (5% to 8%), ensuring no store goes uncovered. Head office sees a single consolidated view across every channel, outlet type, and sales tier in the Kingdom.

Salescode connects to the channels Saudi retailers already use every day. The AI Native eB2B platform supports retailer ordering across app, mobile web (PWA), WhatsApp, Messenger, and Telegram, all fully synced with the platform in real time. Retailers can search, browse, and order using text, voice, or search commands in Arabic or English, making the ordering experience as simple as a conversation, with no formal training or app download required.
Beyond simple ordering, SCAI the AI Sales Agent takes and manages inbound and outbound sales calls across these same channels, 24 hours a day, 7 days a week. SCAI can enrol retailers in promotions, respond to stock queries, confirm delivery schedules, and recover order gaps left by absent or vacant sales reps, with advanced multi-step guardrails that eliminate hallucinations and escalate sensitive queries to a human when needed. For distributors, the AI Native DMS integrates directly into the same WhatsApp-first ordering flow, keeping the entire channel, from brand to distributor to retailer, connected in one system. Meeting retailers where they already are drives meaningful gains in SKU coverage, average order value, and focus product distribution over time.