Senior CPG leaders visiting the world’s first SalesTech Experience Center often ask us the same question: Why has SalesCode.ai invested so heavily in creating this center? The answer is simple. SalesCode.ai is investing USD 30 million over three years to reinvent traditional sales automation and Route-to-Market processes using AI and eB2B.
The SalesCode.ai Experience Center brings this vision to life, showing how next-generation sales teams, distributors, and retailers can work with AI across the complete CPG sales ecosystem.
A Place to Experience the Future of CPG Sales
More than 300 CPG leaders have visited the SalesCode.ai Experience Center to exchange ideas and explore the future of sales and Route-to-Market. The experience includes: The new role of sales representatives in an AI and eB2B-led world Case studies and success stories from leading CPG companies The evolution of SFA and the technologies that will reshape it Live demonstrations of Sales Skills and Competencies powered by AI Coach A framework and visualisation of the next-generation sales team and trade ecosystem The center is designed to move beyond presentations. It allows leaders to experience how AI can support field sales, retail execution, distributor operations, eB2B engagement, and enterprise decision-making.
Learning From CPG Leaders
The Experience Center has welcomed senior stakeholders from leading organisations, including ITC, Hindustan Coca-Cola Beverages, SAP, Jubilant FoodWorks, McDonald’s, and Marico. Their feedback reflects the importance of creating a dedicated space where industry leaders can explore the future of CPG sales: “World-class experience.” “Need of the hour.” “Fantastic experience.” “We have come a long way.” “Mind-boggling.” “SalesCode.ai is revolutionising.” These conversations help us understand the challenges CPG organisations face today and shape the technologies that will define the next era of sales.
Experience the Code of Next-Generation Sales
The SalesCode.ai Experience Center demonstrates how AI Native SFA, AI Native DMS, eB2B, AI Coach, and AI Sales Agents can work together to transform sales and Route-to-Market execution. It is a space for CPG leaders to exchange ideas, challenge existing models, and experience the code of next-generation sales teams and trade with AI and eB2B. We welcome CPG sales, technology, digital transformation, and Route-to-Market leaders to visit the SalesCode.ai Experience Center and experience the future of sales firsthand.
