MSME Minister Mr. Giriraj Singh had invited the co-founder of Applicate, Ranjeet Kumar to explore and understand the power of future defining technologies a few weeks back. They attended a demonstration of how Drones can be used for empowering Farmers, by a NOIDA based start-up.

“Inspired by the passion and personal commitment of the Minister to explore new technologies, we quickly adapted our first of its kind AI Powered Platform for Sales, HR and Consumer connect to suit SMEs“ said Ranjeet Kumar.

To showcase how AI can exponentially augment the capabilities of SMEs, Ranjeet Kumar met the MSME Minister at his residence and shared with him a quick demo of the AI platform developed by Applicate.


AI for SME
Ranjeet Kumar, in discussion with the SME Minister.

Applicate has created first of its kind Enterprise AI Assistant platform with defined and curated work-flows for Sales, Consumer Engagement and Employee support and engagement.

The AI Assistant Platform created by Applicate can Train, Support and Assist 1000s of employees and channel partners across functions of an organization. Voted as the best solution by more than 75 CIOs of top Indian and Global companies, Applicate has been awarded CIO Choice AWARD for the BEST Solution in ‘ENTERPRISE AI ASSISTANT’ category !!

Mr. Singh was excited with the concept and was keen to understand how AI will help the Indian SMEs in leading the Fourth Industrial Revolution. Taking the discussion forward, Applicate is creating a blue print for an AI enabled SME empowerment platform which would be presented to the key stakeholders of the MSME ministry.

enterprise ai assistant
AI Platform for Sales, HR and Marketing.

Inspired by the technology orientation of the Minister, Ranjeet Kumar says “I would rate his passion, keenness and commitment to new technologies far higher than many corporate CEOs. He has practically, converted his residence into a laboratory of sorts for new technologies. I could see multiple pilots of solar energy, wind energy, automated spindle and many more innovations running live at his residence”.

Residence of MSME Minister turned into a laboratory of sorts for new technologies.


ApplicateAI’ is an integrated AI BOT platform for Enterprise with defined and curated work-flows for Sales, Consumer Engagement and Employee support and engagement.

Applicate is already working with most of the top Global and Indian brands like Kelloggs, Britannia, ITC, Perfetti, GPI, Nerolac, Dulux, Whirlpool, Cryzal and others.

The AI innovation of Applicate has been AWARDED as the ‘Best Enterprise AI Assistant’ by CIO CHOICE based on the voting of leading CIOs.

Pl. find below a quick introduction of our AI platform.

  1. Sales BOT – AI Sales Assistant ‘Sellina’ for Sales Team and Channel Partners. Watch explainer video to know more.
  2. HR BOT – Employee AI Assistant ‘Moon’ assists employees w.r.t updates, data, information, policies, compliance, product knowledge, skill gap identification, training inputs, and engagement etc
  3. [brand] BOT – Customized BOT with the ‘persona of a brand’ is the biggest innovation for maximizing the impact of any of consumer engagement and support.
Audited by KMPG and organized by CORE Media, more than 70 CIOs, CEOs and Business Heads of the top global and Indian companies VOTED Applicate’s AI innovation as the best solution in the ‘Enterprise AI Assistant’ category.
ai sales assistant
Applicate Wins CIO Choice Award.

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