Hyperpersonalized Promo Engine for CPG sales teams
Execute customized, complex promotion scenarios to drive targeted sales and distribution objectives.
Promotion controls built for
complex CPG markets
Trade promotion is the biggest
under managed spend in CPG
When planning, targeting and field execution are disconnected, teams have limited visibility into where discounts are applied
Reduce promotion leakage with precise eligibility controls
Set promotion eligibility by SKU, batch, market and outlet, then sync approved scheme rules across connected field sales apps for consistent execution by sales and finance teams.
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How SalesCode.ai Promo Engine
runs a promotion campaign
Configure a promotion in four steps within SalesCode.ai Promo Engine, from scheme definition to field availability.
Define the promo
Choose the coupon type (item-level, bundle, total order value, welcome, or QPS), set the discount as percentage, amount, or free-of-cost, and name the scheme.
Target the products
Scope the offer to a category, brand, pack size, pack type, or batch code, so the discount only applies where you intend it.
Select the market
Filter by region, state, district, town, channel, and sales hierarchy, then include or exclude specific outlets, with bulk upload by Excel.
Sync to the field
Push the promotion to the backend by API or database update, and it appears in the field for redemption on the next order.
Plan, target and control outlet-level promotions
Hyper-personalized promo setup
Run item, bundle, TOV, welcome, and QPS schemes, with multi-SKU targeting and over-and-above stacking.
Precise product selection
Target by category, brand, pack size, pack type, and batch code, so every offer lands where it converts.
Intelligent market selection
Filter by region, state, district, town, and channel, with outlet include or exclude lists and Excel bulk upload.
Flexible validity rules
Ensure time-bound precision and usage with flexible and usage controls, leading to reduced operational inefficiency
Promo usage frequency logic
Drive controlled and timely redemptions using advanced usability and trigger logic – Reduces misuse and over-redemption
Real-time sync to SFA
Define once, then sync live to your field apps by API or DB update, so approved offers reach reps without rekeying.
Configure once, launch across your sales ecosystem
Use a guided workflow for coupon setup, target selection, eligibility rules, campaign review and publishing. After approval, the promotion is made available to connected sales channels according to the configured rules.
What targeted promotion controls can improve
Targeted promotion controls help teams apply approved schemes more consistently, limit unnecessary discount exposure and manage campaigns across multiple markets from one workflow.
Higher engagement and conversion
Targeted offers drive higher interaction than blanket discounts, and applying promotions to high-value transactions lifts conversion where it matters. Real-time sync keeps the offer a rep sees current.
Tighter control and less leakage
Full control over triggers and reset logic, combined with SKU-level, batch-level, and outlet-level targeting, prevents over-discounting and stops spend leaking to volume that would have sold anyway.
Better ROI at scale
Reducing spend wastage and allocating budget by outlet and scheme improves return, while one console makes it practical to run large-scale promotions across many markets at once.
Questions about Promo Engine
SalesCode.ai Promo Engine is a promotion management platform for CPG and FMCG companies. It helps teams configure promotion rules, define eligibility, set rewards and publish approved schemes across connected field sales applications.
Promo Engine brings promotion design, approval and field execution into one workflow. Sales, commercial and finance teams can work from the same approved scheme rules, reducing confusion and improving consistency across markets, outlets and orders.
Teams can configure customised promotion scenarios based on products, quantities, rewards, markets and outlet conditions. The exact rule structure depends on the sales objective and the promotion being created.
Yes. SalesCode.ai Promo Engine can apply different eligibility and reward rules across markets, outlet groups and product combinations, helping companies run more targeted promotion programmes.
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