The leading Sales-Tech company Applicate launches its AI Sales Assistant ‘Sellina’ for Indonesia market.

‘Sellina’ is being used to by large consumer goods companies as a 24×7 AI Sales Assistant for sales team and channel partners to drive day to day sales by working on some of the critical and inherent human inefficiencies.
Applicate is already working with top global and Indian companies like Godfrey Philipps, Kelloggs, Britannia, Perfetti, ITC, Cipla Health, Emami, Bauli, Organic India, Whirlpool, Grohe, Akzonobel, Allen Solly, Louis Philippe, Van Heusen, Arrow, U.S. Polo, Raymond and other top brands.
AI Sales Assistant for Indonesia
Powered with Artificial Intelligence, ‘Sellina’ can simultaneously AssistSupervise and Train 1000s of Salespeople and Channel Partners across the organisation. It can even take customer orders in the absence of Sales Reps.


To know how AI Sales Assistant ‘Sellina’ works and what all can it do to drive day to sales, you may watch this Explainer Video.




‘Sellina’ drives day to sales by working on the daily sales opportunities and inefficiencies not addressed by the current automation systems.


AI for Sales

AI Sales Assistant 'Sellina'

How AI Sales BOT Works


Future of Sales @ AI – Indonesia


With the growing demand of its AI platform for Sales, Applicate has launched its operations in Indonesia and Singapore with some of its existing multinational customers in India.

Most of our customers are large multinational companies leading the industry best practices and technology. These companies are exposed to the best technologies in the world and have an access and paying capacity to adopt the best solution.

Them choosing our solution over the others is a matter of great pride for us, and a validation of our belief that our AI Sales BOT platform is the best in the world” – CTO & Co-Founder, A. Madhusudan


AI Sales Assistant for Indonesia market



Dedicated Development Center for International Operations


To support seamless deployment of its SaaS based AI Platform for markets out side India, Applicate has dedicated its Bangalore office for International deployments.

With focus on international customers and their needs, the team has an exposure of handling large multinational organisations and remote deployments across geographies and industries.

International Operations team has expertise in country specific government regulations w.r.t data protection, privacy, cyber security, taxation, duties and other related legal and commercial compliances.


Local Partnership for Support and Sales


The company has already partnered with some of the local technology companies in Indonesia and Singapore for Sales and support in these markets.

To strengthen its network in Indonesia, the company is exploring more local partners with right technology and customer base for better execution and enhanced customer experience.


Language Support


The Sales-Tech platform of Applicate and its AI Platform for Sales & HR, is available in the official langue of Indonesia, Bahasa.

In fact to support the interaction of multilingual users, the conversational AI platform developed by Applicate also supports multilingual conversation.


24×7 Technical Support


Though the platform is robust enough and hardly requires any support, the customers outside India have and option to choose for dedicated 24×7 technical support.

Seamless Integration with SFA & ERP Data base


“The AI Sales Assistant ‘Sellina’ can seamlessly work with you existing SFA, CRM, DMS and ERP, making it exponentially powerful in driving day to day sales.



AI for SFA







ApplicateAI’ is an integrated AI BOT platform for Enterprise with defined and curated work-flows for Sales, Consumer Engagement and Employee support and engagement.

The AI innovation of Applicate has beenAWARDEDas the ‘Best Enterprise AI Assistant’ by CIO CHOICE based on the voting of leading CIOs.

Pl. find below a quick introduction of our AI platform.

  1. Sales BOTAI Sales Assistant ‘Sellina’ for Sales Team and Channel Partners. Watch explainer videoto know more.
  2. HR BOT – Employee AI Assistant ‘Moon’ assists employees w.r.t updates, data, information, policies, compliance, product knowledge, skill gap identification, training inputs, and engagement etc
  3. [brand] BOT – Customized BOT with the ‘persona of a brand’ is the biggest innovation for maximizing the impact of any of consumer engagement and support.
Audited by KMPG and organized by CORE Media, more than 70 CIOs, CEOs and Business Heads of the top global and Indian companies VOTED Applicate’s AI innovation as the best solution in the ‘Enterprise AI Assistant’ category.
ai sales assistant
Applicate Wins CIO Choice Award.

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