How AI and eB2B are revolutionising CPG sales automation and RTM

On 15 March, News18 turned the spotlight on SalesCode in their podcast series ‘Start-up Vibes‘. In this episode, Ranjeet (CEO & Co-Founder of SalesCode) shares the company’s story tracing its roots from a daring venture a decade ago to the exciting future we’re creating ahead. Ranjeet and Ranjana discussed in non-jargon language about several topics:

  • How AI and eB2B are revolutionising sales automation and CPG RTM. 
  • What is SalesCode’s philosophy on hiring
  • How Indian tech talent is solving global problems
  • How multi-national companies are increasingly trusting tech solutions made by Indian companies and how SalesCode 
  • The trials and challenges that founders face while building a venture

The entire SalesCode team watched the complete episode at our Experience Center and took away a bunch of learnings.

We would like to thank the entire team at News18 for hosting us in a grand way at their state of the art facility.

Hope you enjoy the episode!

In case you are unable to view the video here, please use this link >> Youtube


#Sales #Expertise #AI #Entrepreneurship 





Founded in 2014, is the world’s first intelligent RTM platform for CPG sales.

SalesCode’s Mission

To reinvent every sales and RTM process and automation, invented in the last 30 years, with AI and eB2B, for guaranteed sales uplift!!

SalesCode’s Scale

We work with 65+ top CPG brands, including industry leaders like Coca-Cola, ITC Limited, Mondelez International, MARS, Perfetti Van Melle, P&G, PepsiCo, Johnson & Johnson, and numerous others. Our user base spans 2M+ users across 18+ countries, and we’ve successfully facilitated over 1 billion transactions on our platforms. Welcome to!

Learn more about our offerings:

1) Homepage

2) AI for SFA

3) AI powered eB2B

4) For more updates follow us on LinkedIn

Comprehensive 4-5 hours Workshop on the "New Role of People in Sales with Al and Digital RTM". Topics covered:

  • Al and eB2B Case Studies
  • Best Practices, Insights, and our learnings while working with top global CPG companies
  • Overview of next generation technologies in Sales & RTM

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