Most of the Global and Indian companies that lead technology and industry best practices are connecting with their Dealers, Retailers and Channel Partners as one of the most critical initiative of their Sales-Tech strategy.

ITC has partnered with Applicate for its SaaS based AI Powered Platform Channel KART, specially designed for connecting with Retailers and Dealers. After an extended PILOT of more than a year, the company is going for country wide roll out.

“Its a matter of great pride of us to partner with the largest consumer goods company in India. Our platform being chosen over all the others is a vindication of our lead in developing future defining Sales-Tech Products. The company explored and evaluated all the possible options in the market and finally chose our B2B Platform as most advance product.” A. Madhusudan – CTO, Applicate.


“An AI Powered B2B e-commerce platform that can connect all the channel partners for real-time transaction and engagement is going to be the backbone of Sales for any organisation and will be the most significant competitive advantage in the next decade.”


Applicate is a leading Sales-Tech company, working with top Global and Indian brands like Kellogg’s, Britannia, ITC, Whirlpool, Dulux, Grohe, Diageo, GPI, Cipla Health, American Standard, Essilor, Organic India, Bauli, Peter England, Allen Solly, Van Heusen, Hero cycles, Relaxo, Arrow, U.S. Polo, Hanes, Raymonds, Blackberrys and others.


Retailer App


Ready to Deploy Retailer App – Channel KART

Applicate has created first of its kind B2B platform Channel KART’ specially designed for digital transaction and engagement with the Channel Partners. Channel KART is a ready to deploy cloud-based platform, which is customised for different companies as per their requirements.


Channel KART is the only Retailer App for Real-time Sales Order, Latest Update on New Products, Promotions & Catalogue, Visibility of Price, Schemes, Claims, and escalation of unresolved issues.


Retailer App - Channel KART


Key Features of Retailer App


Key Features of Retailer App


The first and the only AI Powered Retailer App

As the technology paradigm is changing from Mobile First to ‘AI First’, Applicate has been investing heavily on AI. With an eye on the future, Applicate is the first and the only company with AI Powered Sales-Tech Platform.

Applicate has created first of its kind AI Sales Assistant ‘Sellina’ that can engage with million of retailer and channel partners simultaneously for sales order, training and day to assistance with information, data and content.

Channel KART is powered with AI Sales Assistant ‘Sellina’.

Powered with Artificial Intelligence, ‘Sellina’ can simultaneously assist, and train millions of channel partners across the geographies and channels. It can even take customer orders in the absence of Sales Reps.


AI for Retailer App


AI for Channel Partners




About Applicate: We apply Technology to our passion for Sales, giving the combination a unique name ‘Applicate’. Applicate is a Sales-Tech company with first of its kind Sales Tech Platform for all the revenue-driving functions and roles in Sales, Sales Support, Distribution, Retail, and Service.

‘ApplicateAI’ is the first Sales-Tech Platform powered with AI and Machine Learning based ‘Sales BOT’ !! An integrated mobile and web-based AI Sales-Tech Platform for all you need in Sales. Ready-to-deploy, next-generation apps for Sales Team, Service Team, Modern Trade Execution Tracking, Merchandising Tracking, Rural Distributors, Retailers, and DMS. One app that works across Roles, Functions, and Channels !!

We are already working with some of the biggest Global and Indian brands like ITC, Kelloggs, Britannia, GPI, Diageo, Cipla Health, Perfetti, Bauli, Organic India, Whirlpool, Grohe, Akzonobel, Allen Solly, Louis Philippe, Van Heusen, Jockey, Arrow, U.S. Polo and others to enhance their execution with our Sales-Tech Platform for Sales, Distribution, and Retail.

You may watch our Customer Success Stories >>.

To know more about Applicate and Channel KRAT, you may write at


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