Arvind Brands’ partners with Bangalore based Sales Tech Start-up ‘Applicate’ to empower its sales team with the next generation sales-tech.

This partnership for US Polo, Hanse, Arrow and other brands of Arvind, consolidates Applicate’s position in consumer goods industry as a leading Sales-Tech company. Applicate is already working with many top global and Indian brands like Kellogg’s, Britannia, ITC, Whirlpool, Dulux, Grohe, American Standard, Essilor, Organic India, Peter England, Allen Solly, Van Heusen, Hero cycles, Relaxo and others.

“We are leading this generational shift in technology to create first of its kind Sales Tech Platform in the world. As the technology paradigm is getting redefined with AI and world is moving from Mobile First to AI First, we are the first company to create a SFA platform powered with AI”- Applicate Team



‘ApplicateAI’ gives a completely new dimension to the Sales Force Automation. We focus on making the automation intelligent enough to drive revenue and increase sales rather than just automating transactions. The best part of ‘ApplicacteAI’ is that it can get integrated with any database or any existing automation system used by the companies. This would power your existing automation system with AI without discarding your investment made on automation over years.

The AI powered SFA platform ‘ApplicateAI’ created by Applicate does all the logical and repeatable tasks in Sales, Marketing and after sales support with ‘Sales BOT’ and [brand] BOT. According to Madhusudan, CTO and Co-Founder Applicate, our SFA platform ‘ApplicateAI’ is built with a vision of creating an intelligent machine which will reduce human inefficiencies in Sales. It would empower teams to increase their productivity and sales in way never thought of before”.

Applicate is betting on AI to transform the Sales Tech domain in way which would define the future of sales. The company has been working on this project for more than 12 months with a dedicated team and had developed in-house capabilities. Applicate is planning to launch first AI Sales Expert ‘Sellina’ by the end of July. The platform is at a beta stage right now, being used by some of its existing customers.


Welcome to the Future of Sales !!



About Applicate: We apply Technology to our passion for Sales, giving the combination a unique name ‘Applicate’. Applicate is a Sales-Tech company with first of its kind Sales Tech Platform for all the revenue-driving functions and roles in Sales, Sales Support, Distribution, Retail, and Service.

‘ApplicateAI’ is the first Sales-Tech Platform powered with AI and Machine Learning based ‘Sales BOT’ !! An integrated mobile and web-based AI Sales-Tech Platform for all you need in Sales. Ready-to-deploy, next generation apps for Sales Team, Service Team, Modern Trade Execution Tracking, Merchandising Tracking, Rural Distributors, Retailers, and DMS. One app that works across Roles, Functions, and Channels !!

To know more about how AI will impact the FutureofSales, pl. write to me at

Comments are disabled.